Dorna must re-think says Yamaha MotoGP boss

Head of Yamaha's MotoGP effort, Lin Jarvis, has joined the growing list of MotoGP managers to criticise Dorna's commercial management of the sport.

Mr Jarvis is quoted by Matt Birt in MCN as saying:

"I think when you have times of economic difficulty and recession, everybody has to rethink. That includes Dorna...

"we have to look for how we can grow income, because the other way to balance costs is to make sure the sport becomes more commercially attractive and that the show becomes something that is more in demand, and the more revenue we have, we can see really long term growth."

As readers well know, this blog entirely supports that view.

So far, in this off-season, there have been no announcements from Dorna regarding increasing demand for MotoGP among fans or media. Instead, the picture painted by Dorna boss Carmelo Ezpeleta is constantly one of booming success on the commercial side - TV figures, spectators, sponsors and so on.

It is no coincidence that the vast majority of sponsors Dorna has on board (not an impressive list in any sense) are actually suppliers to MotoGP - with Alice being the prime example. One has to wonder if Alice would be the title sponsor for so many GP's without the barter agreement on telecoms/website services.