Is this the most expensive sticker in MotoGP?
The deal to sign Rossi to Monster energy drink is reported to have cost $3million - which surely makes this the most expensive sticker by square cm ever!
This blog discussed previously how interesting it would be to see how Rossi's flamboyant helmet designs would be adjusted to make way for such a lucrative sponsorship. it seems the answer is not at all!!
Above all, it shows how ineffective the whole GP marketing results have been under guidance by Dorna. Monster could be title sponsor of a good, race winning 250cc team for that kind of money - meaning Rossi's chin is worth more to a sponsor than the whole 250 series...
I wonder what Red Bull are thinking.
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