20 February, 2009

Ex-champ speaks out about bad management in MotoGP

It seems more people are starting to speak out about the commercial management of MotoGP.

I'm just surprised how long it's taken.

Superbike Planet quoted a former champ as saying:

"It's run by a bunch of guys who can't do math. Sponsors keep leaving and no new sponsors come in at the same level. Yet, no one will recognize the fact that the series is upside-down as a business model."


If you look back on past reports about the stae of MotoGP, the talk has always been of the need to change things to make the sport more commercially attractive to sponsors - even back to the days when people worried about there being too many tobacco sponsors.

Where is the initiative?

The root of the problems are clear - even the complete power given to a few manufacturers - all down to the fact that MotoGP doesnt have an outside perspective. All the key players have lived in the paddock for ever. All ex-racers, all taking desicions based on the situation inside the paddock. Even Dorna has now been there for 10 or even 12 years.

Change is needed, and a fresh perspective should be sought.

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